No More Hiding

No More Hiding

I’ve been hiding a part of myself from my business persona. It’s a HUGE piece of who I am, but I’m a little weary of revealing it because I’ve been told over and over never to mix business with person beliefs, politics or money talk. So I’ve been playing it safe. Trying not to ruffle feathers.


I just can’t do that anymore. It feels fake and wrong.


I’ve never been able to sit idly by and watch injustice take place. There’s something deep within me, at my core that burns when I witness inequality or oppression.


Someone recently called me a natural empath. That makes perfect sense.

If you can step into someone’s shoes and have the ability to understand and share the feelings of another, you’re an empath, too.


When I worked in the restaurant business, which was full of daily maltreatments, my nickname was Norma Rae.


I intervened when employees were fired without just cause, when sexual harassment took place and when my co-workers were taken advantage of. I was a voice for those who felt like they couldn’t speak up.


Once I started my own business, I toned that aspect of myself down dramatically. Politics would sometimes come up with clients, but I didn’t engage unless it was someone who I knew and trusted well.


Our country is in an upheaval. It feels backwards and scary.

People are being discriminated against because of their race, gender, religion or whom they choose to love. I must use my voice for good.


That may mean some people may unfollow me. Some people may not want to collaborate with me. Some people may not want to hire me.


And that’s OK.


When one or five doors close, more doors will open. And those doors will present something even better than expected.


My clients are 98% women. I empower them to simplify their lives so that they can step into their power and be the mom,

wife and business owner they’ve dreamed of.


What kind of leader would I be by keeping quiet?


I’ll also admit that I’m a proud a ‘bleeding heart liberal’ as my brother likes to call me.

And liberal isn’t a negative word. If you come to my home for dinner, I’ll serve you liberal helpings of kick-ass Italian food. See? What could be wrong with that?

I believe in;

– Equal pay for equal work

– The right to family planning

– Women know what’s best for their bodies/life

– The right to affordable healthcare for all

– Clean water to drink and air to breathe

– The right to high quality public education for all kids

– The right to love whomever you please

– Separation of church and state

– Our Constitution is a good thing

– People are inherently good and kind

– We are more alike than different


The world is giving you your opportunity to make your voice be heard.


Speak out for the injustices of others.


Be the positive change you want to see in the world


Listen to the opposition. It’s not about us being right or them being wrong. We need to find common ground.


Be willing to get out there to march, rally or protest.

Take small actions like making calls or sending letters.


Lend a hand, an ear or some compassion.


Inspire those around you.


Inspire yourself.


I’m with you no matter what! Together we are truly stronger. Tell me how if feels to let this side of yourself out? Share your thoughts in the comments below.





  • Trisha
    Posted at 20:08h, 14 February Reply

    I have the utmost respect for people who tell their truth, live their truth and use that truth to stand up for what is right and help others. America needs this now more than ever, and it’s strong woman like you who will lead in this movement. Thank you for being honest, for sharing and for speaking out! I simply LOVE this! beaYOUtiful!

  • Dawn Falcone
    Posted at 21:02h, 14 February Reply

    Thank you Trisha! I truly believe it’s going to be women – stepping up, speaking out and joining forces who are going to change the dynamic of this country. United!

  • Amy Perrino
    Posted at 21:51h, 14 February Reply

    Well said! I truly believe that it was in so many voices remaining silent in the face of what we felt was absurd hate that allowed others to embrace their -isms. I have spoken with a number of people in recent weeks who were emboldened by Trumps win until he took office and now they’re unhappy and uncertain. A very kind woman I work with who is in an interacial relationship and was told by family in GA not to date bring him around stated she voted for trump because she believes homosexuality is wrong and she wants to become an ordained pastor someday and was afraid she’d be forced to marry gay couples. I didn’t shy away I called her out – she is still homoracist (it’s not a phobia it’s hate) but it has made her think and admit that even in that case she helped elect a monster in so many other areas thinking only of herself in one area.

    • DFalcone
      Posted at 16:11h, 15 February Reply

      Yes – Amy this is exactly what I believe has happened. I think many people who voted for Trump were thinking about themselves only. “My Obamacare is too high, he’ll repeal it. My property value is too low.” This is the problem in our country now. So many lack empathy. Unfortunately, it looks like all of us will pay the price – even those who voted for him.

  • Grace
    Posted at 22:52h, 14 February Reply

    You ARE inspirational! Thanks.

  • Leigh C. Phillips
    Posted at 04:41h, 15 February Reply

    So well said Dawn. You are amazing- a true soul!

  • Jane
    Posted at 13:02h, 15 February Reply

    Your words give me hope knowing I’m not alone with similar feelings. Since the Women’s March I’ve tried to embrace action as an act at the top of my list. Action in contacting my Congressional representatives to let them know how I feel about decisions this administration has made and lies they have told the American people. It is with words and action (non violent) that we can make a positive impression. Thank you, Dawn Falcone for letting me know how you feel and making me more aware that I cannot back down.

    • DFalcone
      Posted at 16:12h, 15 February Reply

      You are not alone Jane! We do outnumber those who think what Trump & Republicans are doing is OK. I believe those numbers will grow as his policies affect more & more people.

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